Creating visual solutions to Unify the brand, Simplify the message + Amplify the results
Create an active color palette to engage seniors with the many services provided by the organization. Local photography was used with interviews and quotes where applicable to connect on an intimate level. The cover design mirrored the "S" shape in the logo through a strike-through printing process for texture.
THE ART OF HEALTHY AGING
Objective: Rebrand former Medicare Health Fair and Expo
Strategy: Using local photography and diversity in photography to appeal to a broader range of attendees and sponsors, the color palette was active and engaging. Branded with SSSEVA corporate collateral—the conference expanded to include Boomers as well as elderly.
COASTAL VIRGINIA SENIOR NEWS
Objective: Redesign previous look and style creating a trademarked masthead for future publications.
Strategy: Create a full color publication announcing upcoming programs, events and projects branded to corporate collateral. Published bi-annually, masthead was trademarked. Local photography is used where possible to establish a link between the organization and services provided to the clients.
SENIOR ADVOCATE OMBUDSMAN PROGRAM
Helping older Virginians live independently. SSSEVA helps seniors to live with choice and dignity in their communities.
Two panel brochure highlighting available services and residential rights in senior care with contact information in the Coastal Virginia area including Franklin, Suffolk and Isle of Wight.
HELPING OLDER VIRGINIANS LIVE INDEPENDENTLY, 4-PANEL BROCHURE
Created as an informational piece guiding seniors to the many services and coordinated programs provided through SSSEVA. Included were: Medicare Benefits Counseling, I-Ride Transit, Care Coordination, Transition coaches, Senior Companion and Senior Advocate Ombudsman programs.
Healthy meals and wellness programs featured Senior Center Meals, Home Delivered Meals and Wellness Programs for nutrition and disease management.
HAYDEN VILLAGE CENTER BRANDING IDENTITY
Massive development in Franklin, VA creating residential housing, senior wellness center, adult day care, and a community-based long-term care facility. Developed as a multi-use community center, Heyden Village will function to meet the needs of all ages.
The history behind the name Heyden is rich in cultural development. The buildings' namesake Della I. Hayden was a beloved educator and community leader. Located on Oak Street with beautiful aged oak trees spread throughout the grounds, the color palette conveyed the warmth of the setting and intended purpose for the center.