One of the best questions to ask when starting a web design project would have to be—
"What is my goal and how will I get there?"
Websites have the ability to inform, persuade, share and sell products, services and causes. Visually creating images and content that speak not only with words but images, color and style have a powerful impact on it's success.
Creating a site map is one of the most important tools for laying the foundation to a website. For content and images to connect, brand and work well together while delivering a message, achieving goals and engaging the end-user—
visual hierarchy guides the flow of discovery.
Content mapping allows you to see the flow and plan as it relates to the company and end-user of the site allowing for edits to spot visual and informational gaps in content.
The icons below are examples of page layouts within a site, and a great place to start in planning content and gathering assets.
PARALLAX - Vertical Flow
A special visual effect on header images called parallax scrolling involves the background image moving slower than the content in the foreground, creating an illusion of depth and immersion. Sticky navigation follows user to each section without returning to the top navigation.
A classic traditional layout that is both functional and easy to use and follow.