A brand is an asset that needs to be protected, preserved and nurtured. Actively managing the asset requires a top down mandate and a bottom up understanding of why its important. The best companies provide their employees with tools that make it easy to be a brand champion. Building, protecting and enhancing the brand requires desire, and a disciplined approach to insure its integrity and relevance". —Designing Brand Identity
DEVELOPING A STRATEGY IS THE FOUNDATION THAT UNIFIES THE "BIG IDEA" TO GUIDE THE DESIGN PROCESS AND PRODUCTION OF PRINT, MULTIMEDIA AND WEB.