Creating visual solutions to Unify the brand, Simplify the message + Amplify the results
The work in this sample portfolio is an expression of the companies, nonprofits, organizations and government projects I have had the pleasure of helping find their visual voice.
Does your brand speak your language?
Air-Tite Aesthetics, National distributor for the Award Winning TSK STRERiGLIDE Microcannua.
Backlit Bubble Panel Wall
Creating excitement and explosive visual branding, the Backlit Bubble Panel wall attracts attendees from all areas of the convention measuring 90" in height.
Printed on premium translucent material, the center panel bubbles out towards the viewer illuminating the brand. Microfluorescent tube lighting hung from the top frame increases the visual depth of the graphic for even more emphasis to the display.
TSK STERiGLIDE - The Cannula that glides video with Dr. Dalvi Humzah
TSK STERiGLIDE Microcannula
The Award Winning STERiGLIDE Microcannula is replacing the Sharp-Tip Hypodermic Needle for safer cosmetic filler injections worldwide. Physicians, and their clients report less pain, bruising and swelling with increased precision by 70%.
Eat. Drink. Dance. + HAVE FUN supporting local charities.
Hosted by Cape Henry Rotary Foundation. The signature brand included local photography, graphic elements and tagline. Visual elements created by Lori By Design. Site was coded with responsive design and integrated payment options by Comit Strategies.
The main objective is to build lasting relationships with business, individuals and the community that generate financial support for the supported charities. Participation in the event either as a corporate sponsor or as a ticket purchaser provided value and an opportunity for Service above Self.
Oyster Crush Charity Fundraiser
Branding, Design and Marketing
Creating a strong brand and visual presence in all forms of media to advertise and market the event was a key element in the success gained. The strength and style with repetition became quickly identifiable in all forms of marketing.
A bold, bright arc created the perfect home for our logo with crisp images of Smartmouth beer and succulent oysters. Active. Bold + Inviting to sponsors, charities and attendees alike.
Signature Brand Image
The Yacht Club at Marina Shores was shot crisp and bold again repeating the excitement and created the ambience for the fundraising event.
Rejoice for the Oyster
Feature spread in The Virginian-Pilot, Hampton Roads section 09.21.2015. Social media marketing created noise capturing the attention of print and online publications.
The spread was outstanding exposure to the largest and most successful Oyster Crush ever with 1300 attendees and sponsors through the door raising over $70,000 for local charities.
Branded print collateral produced on coated stock increased durability and color saturation of the brand media to amplify the event. Posters were placed in strategic locations for added exposure.
Tickets to Oyster Crush Charity Fundraiser were designed with multiple purposes. Printed on coated card stock, they increased and strengthened the brand to amplify the message—Eat. Drink. Dance. HAVE FUN supporting local charities.
American Engineering was the Event Ticket Sponsor with key placement on the back of the ticket. They were numbered and perforated with ticket stubs used for a give-away drawing during OC15.
"Eat. Drink. Dance. + HAVE FUN supporting local charities." UNIFIED the purpose and goal of Oyster Crush Charity Fundraiser to SIMPLY the visual voice of the brand that acted as a catalyst to AMPLIFY the results produced adding financial support for local charities.
Sewansecott Oysters from the Eastern Shore of Virginia
Absolutely delicious! Served on the half shell and roasted on premise over a roaring pit. Co-branding on media provided extra exposure.
Smartmouth Brewing Company, Norfolk, VA
Located on the banks of the Elizabeth River in Norfolk, Virginia, the 20-barrel craft brewhouse typically churns out 250 barrels a month - that's around 500 large kegs, 83,000 cans, or 25,000 forty-ouncers if you're classy.
We love the beer and of course the support too from Smartmouth! Co-branding was reciprocated and so very appreciated supporting local charities!
The Deloreans Band
A Blast from the Past... the Deloreans 80's band never disappoints with a strong, loyal following.
The purpose of Oyster Crush is to raise money for some amazing nonprofit charities operating and servicing our local area. Selection is based on grant submittals by the Charity Committee. Each charity provides specific needs each year for inclusion. Extra emphasis was given through social media advertising helping the charities share their message with the public.
Sponsor support on Web Site
Our sponsors were provided visual support on the OysterCrush.com web site by level of commitment. Alsco, the Event Sponsor received top billing and key placement. They also provided many of our supplies.
Along with the company logo, a direct link opened in a new window as part of the sponsorship package.
Oyster Crush Charity Fundraiser Email Campaign
Consistent and branded communication through email blasts in addition to social media was a key factor in advertising the event. As the date was set for the following year, an announcement came with a Happy New Year greeting.
Social Media Flash Sale
A huge boost in ticket sales and sponsorship support came from a media blitz campaign lasting for a 5-hour period shortly before the Big Day.
The most effective and profitable advertising occurred when Constant Contact emails were sent simultaneously with posts on all social media platforms mirroring the same graphics and media.
Jeremy Caleb Johnson authored the correspondence with incredible timing.
THE COLORS OF OYSTER CRUSH CHARITY FUNDRAISER
ROTARY BLUE: Represents quality + achievement with a profound element of calm. The more intense and electric the blue, the more dramatic and engaging, expressing true exhilaration.
ROTARY GOLD: Always optimistic, happy + bright, gold grabs attention and actually sparkles with energy and light. Often equated to the sun, yellow gold is full of imagination and glowing enlightenment.
CRUSH ORANGE: The hottest of all colors creates a strong call to action. Orange is active, friendly and persuasive.
The Colors of Oyster Crush bring together a dynamic assembly of Action + Fun that is also the motto for Cape Henry Rotary Club.
Air-Tite Products: Laboratory
Air-Tite Products Co., Inc distributes disposable + reusable hypodermic products to laboratories, medical and veterinary practices nationally.
Rebranding corporate collateral included new photography used in trade show banner walls, signage, email blasts and print collateral.
Thrive Proactive Health is the region’s premier therapy clinic offering their clients creative and unique solutions to recover from an injury + eliminate pain + restore mobility and strength + optimize movement health and mental performance.
THRIVE brings together the mind and body to offer you a truly integrative and holistic approach to move + think better.
THRIVE Proactive Health's letter mark created using Fira Sans in multiple weights. Three versions were developed to brand the 3 unique but linked specialties of movement and thought.
A distinctive logo family created to brand and identify visually each of the three divisions.
Signature images emphasize branded color palette in responsive web design.
Website created on Squarespace with parallax scrolling on home page mirrors the flowing progression of THRIVE Proactive Health.
Header created as a social media wall using corporate branding guides. The orange goldfish simply asks the question... Frustrated with constant trips for physical therapy and still not getting any better? We have a solution for you!
Branded corporate business collateral.
Client referral package and map.
Signature quote from a song by Casting Crowns captures the essence and goal of THRIVE.
Infographic with brand elements visually expressing the movement and progression of the practice.
Rotary Club of Cape Henry
Service Above Self with Action & Fun
In all things we think, say and do...the 4-Way Test:
1. Is it the Truth 2. Is is Fair to All Concerned 3. Does it Build Goodwill and Better Friendships 4.. Will it be Beneficial to All Concerned
What is Rotary?
Why join Rotary?
The Rotary Club of Cape Henry was founded in 1984 with 33 members and now has around 60 active members. We are one of more than 34,000 Rotary clubs located in more than 200 countries around the world. Comprised of over 1.2 million business, professional and community leaders, Rotary International provides humanitarian service, helps build goodwill and peace throughout the world and encourages high ethical standards in all vocations. For more information see www.rotary.org.
Cape Henry Rotary Newsletter
Launch and introduction of new Rotary International theme for 2016 - 2017—Rotary Serving Humanity
END POLIO NOW: Make History Today
Since Rotary began its initiative 30 years ago, polio cases have reduced 99.9% worldwide.
Why Purple... purple markers are used to mark the pinkie fingers of children who received the polio vaccine, helping health workers identify children who still need to be immunized.
Virginia's Second Congressional District Representative, Scott Rigell is our guest speaker at Rotary.
Cape Henry Rotary Installation & Awards Banquet, 2015 Receiving the distinguished honor of Rotarian of the Year, Lori Absher
OUR MISSION: We provide service to others, promote integrity and advance world understanding, goodwill and peace through our fellowship of business, professional and community leaders.
The work of Cape Henry Rotary begins in the local community. While we serve in countless ways to maximize our impact. Our efforts are guided by Six Areas of Focus in our own neighborhoods and internationally.
Responsive web design
Implementing Rotary International branding, the Cape Henry Rotary Club website visually shared their story through local and international photography.
The work of Rotary begins in the community and every community has it's own unique needs and concerns. While we serve in countless way, we've focused our efforts in 6 key areas to maximize our impact.
These areas encompass some of the world's most critical and widespread humanitarian needs, and we have a proven record of success in addressing them.
Peace and conflict prevention/resolution Disease prevention and treatment Water and sanitation Maternal and child health Basic education and literacy Economic and community development
THE FIVE AVENUES OF SERVICE
Rotary's Philosophical cornerstone and foundation of club' activity:
CLUB SERVICE focuses on strengthening fellowship and ensuring the effective functioning of the club.
VOCATIONAL SERVICE encourages Rotarians to serve others through their vocations and to practice high ethical standards.
COMMUNITY SERVICE cover the projects and activities the club undertakes to improve life in its community.
INTERNATIONAL SERVICE encompasses actions taken to expand Rotary's humanitarian reach around the globe and to promote world understanding and peace.
YOUTH SERVICE recognizes the positive change by youth and young adults via leadership and involvement.
Welcome to Cape Henry Rotary Introduction
Introductory cover pages created as a stand alone piece, introduction to the website and a unique URL to send prospective members. The cover page images from Rotary International depict the key areas of focus.
Create an active color palette to engage seniors with the many services provided by the organization. Local photography was used with interviews and quotes where applicable to connect on an intimate level. The cover design mirrored the "S" shape in the logo through a strike-through printing process for texture.
THE ART OF HEALTHY AGING
Objective: Rebrand former Medicare Health Fair and Expo
Strategy: Using local photography and diversity in photography to appeal to a broader range of attendees and sponsors, the color palette was active and engaging. Branded with SSSEVA corporate collateral—the conference expanded to include Boomers as well as elderly.
COASTAL VIRGINIA SENIOR NEWS
Objective: Redesign previous look and style creating a trademarked masthead for future publications.
Strategy: Create a full color publication announcing upcoming programs, events and projects branded to corporate collateral. Published bi-annually, masthead was trademarked. Local photography is used where possible to establish a link between the organization and services provided to the clients.
SENIOR ADVOCATE OMBUDSMAN PROGRAM
Helping older Virginians live independently. SSSEVA helps seniors to live with choice and dignity in their communities.
Two panel brochure highlighting available services and residential rights in senior care with contact information in the Coastal Virginia area including Franklin, Suffolk and Isle of Wight.
HELPING OLDER VIRGINIANS LIVE INDEPENDENTLY, 4-PANEL BROCHURE
Created as an informational piece guiding seniors to the many services and coordinated programs provided through SSSEVA. Included were: Medicare Benefits Counseling, I-Ride Transit, Care Coordination, Transition coaches, Senior Companion and Senior Advocate Ombudsman programs.
Healthy meals and wellness programs featured Senior Center Meals, Home Delivered Meals and Wellness Programs for nutrition and disease management.
HAYDEN VILLAGE CENTER BRANDING IDENTITY
Massive development in Franklin, VA creating residential housing, senior wellness center, adult day care, and a community-based long-term care facility. Developed as a multi-use community center, Heyden Village will function to meet the needs of all ages.
The history behind the name Heyden is rich in cultural development. The buildings' namesake Della I. Hayden was a beloved educator and community leader. Located on Oak Street with beautiful aged oak trees spread throughout the grounds, the color palette conveyed the warmth of the setting and intended purpose for the center.
Elder Care at Home VB
Elder Care at Home VB offers the best solutions to the challenges of aging at home. Located in Virginia Beach, VA, Elder Care at Home VB is a respected and recognized resource in providing professional, quality care by helping meet the demands of aging at home.
Website design and branding created by Lori Absher. All rights reserved.
Responsive Web Design
M. E. Cox Center for Elder Day Care
The M. E. Cox Center is a community based program providing a variety of services for older adults who are not able to maintain full time independent living. Programs include free resource information and referrals, community outreach events and support groups.
Objective: Expand brand awareness and nonprofit status—launching new logo, tagline, mission statement, business stationery and corporate collateral.
Strategy: A 501(c)(3) nonprofit that supports the quality of life for older adults and their caregivers by providing cost effective adult day service in a pleasant, supervised and safe environment. Visually representing the brand through shape and color, the intimate connection achieved daily links the mission statement to the design and layout of collateral.
CORPORATE BRANDING + COLLATERAL
POSITIVE CAREGIVING WORKSHOP - 2015 CONNECTING THE PIECES OF THE DEMENTIA CARE PUZZLE
Family and professional caregivers are often puzzled by how to meet the many demands of caring for an individual living with a dementia disorder. If you are a caregiver or want to learn more about dementia—join us and renowned dementia care expert, Teepa Snow, MS, OTR/L, FAOTA. She will help us connect the pieces of dementia care with her positive and practical approach to caregiving. The first piece of the puzzle in learning about Dementia is awareness, followed by knowledge, and then skill.
The AWARENESS module covers the basics designed to help you understand what is happening and the changes in cognition and abilities associated with dementia.
The KNOWLEDGE portion provides a more indepth understanding and exposure to a variety of skills—effective task guidance and environmental support modifications to help improve the quality of life for you and the person living with dementia.
SKILLS will train you to integrate these new habits and rountines into your daily life so that you can develop new responses rather than automatic reactions reducing stress for everyone.
Connecting the Dementia Care Puzzle will provide the confidence and competence needed to care for the person living with dementia. M. E. Cox Center for Elder Day Care believes and practices “Supporting the Quality of Life for Older Adults & Their Caregivers”.
POSITIVE CAREGIVING INTERACTIVE WORKSHOP - 2014 NAVIGATING THE COURSE OF DEMENTIA
A deep royal blue is strongly associated with reliability and trustworthiness. The primary brand color links it’s strength with these attributes along with a committed sense of confidence and mirrors the mission statement to the Center. Blue, especially when paired with analogous colors like purple and teal green produce a calming and restful state. This combination of color actually signal the brain to rest, relax and promote meditation.
The shape of the M. E. Cox Center logo and other branded graphics are harmonious with unity and wholeness. Circles are often seen a protective symbols without a beginning or end. The use of positive/negative space connects the client and caregiver to resources provided by or through M. E. Cox Center—Supporting the Quality of Life for Older Adults and Their Caregivers. ___________
On a personal note... My father’s illness predicated my introduction to the M. E. Cox Center in 2011. I served as a volunteer on the Board of Directors for two years and created the branded collateral and website with the intent of adding exposure to the Center for the incredible service and support they provide to residents in the Hampton Roads area.
USN Personal Financial Management Curriculum
OBJECTIVE: Redesign CD face and cover wrap with up-dated PowerPoint presentations stylistically branded throughout the deck containing 19 modules with 13 corresponding review games and 1000+ slides.
The curriculum was targeted towards active duty Navy servicemen and their families to be delivered globally to all Navy installations. The modules were not presented in a set order, so the design elements of layout, style and texture branded the deck, unifying the subject. The color palette for each module varied based on topic and maintained classic, rich hues.
Creating strong visuals and implementing the techniques of Presentation Zen with branded color—much of the previous copy heavy material was eliminated.
Client: Gold Key- PHR Resorts
OBJECTIVE: Design and create a high end publication for distribution at Gold Key properties, resorts and retail establishments. The publication was very well received by the client and increased revenues. Balanced white space with bright color and reverse type created an active palate invite visitors to Virginia Beach’s summer season.
Ocean magazine designed with a tropical theme expressed intense movement, activity and fun-loving joy that accompany a luxurious beach vacation. The vibrant mix conveyed this mood satisfying a “wish-fulfillment” lending the tone to activities, shopping and dining excursions in the resort area. Deeper hues within the tropical mix were also used in more sophisticated restaurants and mature venues.
Reverse copy in color boxes added emphasis to the section theme and was a great unifier throughout the publication.
Virginia Maritime Association, 55' in 5
The Virginia Maritime Association (VMA) was organized in 1920 to promote, protect and encourage international and domestic commerce through the ports of Virginia. As the Voice of the Port, the 501(c)(3) organization progressively advocates commercial activity, leadership and growth for Virginia.
Deeper channels reduce the transportation costs for shipping goods internationally making Virginia made goods, business and the Commonwealth more competitive in the gobal marketplace.
Logo Redesign Spec Work
The Virginia Maritime Association represents more than 400 companies employing over 70,000 Virginians and serves as the premier business organization to enhance competitiveness and promote commerce through the ports of Virginia.
Pet Care Veterinary Hospital
The mission of Pet Care Veterinary Clinic is to provide excellence in patient care by showing a consistent love of animals and delivery of the health care provided. In creating the branded tagline, Happy, Healthy & ready to go—I experienced this deep commitment on a personal level with my own pets.
The branded update of Pet Care coincided with major practice renovations, and the addition of more staff to meet the growing demands. Included were several brochures, business stationery, magnets, display signage—floor and trade show graphics as well as a train wrap.
Images provided by Lori Absher, Lori By Design. All rights reserved.
The brochure highlights a wide variety of pets treated including exotics, birds, dogs and cats. Pet Care provides general services and also includes dental care, behavior counseling, acupuncture, geriatric health care, parasite control and pain management.
Established in 1984, the practice has been taking care of pets and their owners for 30 years. Dr. Peter Fisher, DVM is a Diplomat of the American Board of Veterinary Practioners and teaches new doctors.
The practice redefined their mission statement in the brochure listing services as well as brief bios for their doctors.
4-Panel Brochure included bios from newly added practice physicians
Branded social media display advertising
Yelp promotions with QR coding created additional exposure in online promotions.
Scientific Presentation Poster for International Symposium in Paris, France
Objective: Create upscale annual publication catering to businesses and clientele in the Alexandria and Northern Virginia area. A calligraphic font created a ribbon background throughout to magazine setting a historic tone piece. This treatment balanced well with the cover design.
Brad Martin CITY COUNCIL
Print campaign for City of Virginia Beach, VA, City Council
The Virginia Pilot, newspaper advertising.
DIRECT MAIL CAMPAIGN INVITATION
United Way South Hampton Roads
MISSION STATEMENT: To serve as an advocate for inclusion within the community, and act to build cultural diversity within United Way of South Hampton Roads, it's member agencies and other nonprofit organizations impacting the quality of life for all.
THE FOCUS: Education, Financial Stability, and Health-building blocks for a good quality of life.
Objective: Redesign the Annual Report layout in an editorial style with event captions and tagged supporters. The use of corporate branded color strengthened awareness locally unifying the mission with headquarters.
Colophon: Headline and titles are typeset using Trade Gothic Bold, Condensed #20. Body copy is Meta Bold Roman, 9/11, 90%; photo captions, Meta Bold, Roman 9/10.8, 90% and sub-heads are set using Times New Roman, Italic, 13/16, 90%
PROJECT INCLUSION DIRECTORY
SILVER ANNIVERSARY PROGRAM BROCHURE, TOCQUEVILLE SOCIETY
Objective: Produce a brochure for the annual recognition and fundraising event celebrating 25 years. Printed with metallic silver ink.
BENCH & BAR FUNDRAISER - TOCQUEVILLE SOCIETY
Event fundraiser within the legal community.
It was a privilege and honor to have contributed to and created graphic pieces for this local organization, who does so much for our community. The strong leadership and focus of this local chapter truly make big difference in this area and have impacted my life in a very positive way.
Boys & Girls Club Southeast Virginia (BGCSEVA) serves 3000 children in the South Hampton Roads area with a mission to enable all you people to reach their full potential as productive, caring and responsible citizens. 11 clubs in 7 cities guides children in academic success, good character & citizenship and healthy lifestyle choices.
The strategy in creating the fundraiser - fact brochure was to visually display the needs being met through visual communication of bold images with a bright, active color palette.
Please consider a tax-deductible contribution at: www.gofundme.com/bgcseva
Images provided by Lori Absher. All rights reserved.
Simon Family JCC
CLOSER THAN YOU THINK. MORE THAN YOU IMAGINE.
The Mission of the Simon Family JCC is to provide a common meeting ground promoting Jewish unity, Jewish continuity, and the enrichment of the Jewish and the general community.
Print work and graphics created by LoriByDesign.net
MEMBERSHIP CAMPAIGN ANNOUNCING NEW CLASSES AND PROGRAM BENEFITS
CNIC Annual Report
USN Ombudsmand Basic Training Program
The initial goal was to streamline the layout using basic principles of design and presentation zen reducing cognitive load.
The deck consisted of 8 modules totaling approximately 250 slides.
It is a privelage and honor to have been apart of this effort for our Navy service personnel and their families.
40 Year Anniversary Ombudsman poster
Objective: Design a poster to celebrate the 40th year anniversary of the Ombudsman program. Created using CS5, the layout and design were extended from the cover wrap and PowerPoints of the training curriculum and displayed at Navy facilities globally.
Created using CS5, the layout and design were branded from the cover wrap and PowerPoints of the training curriculum used in training exercises and displayed at Navy facilities globally.
USMC Personal Financial Management Program
Subcontracted through Zeider's Enterprise, Inc., Personal Financial Management Program for the Marine Corp was a massive rebranding and training effort using Presentation Zen techniques and cognitive load theories that would directly relate to USMC soldiers within different demographics.
The 1000+ slide deck included topics covering Military Pay Issues in Managing Income, Credit Debt Management, Savings & Investing, Taxes & Insurance, Housing Options with Family Separation, Major Life Events, Funding Educational Costs, and Transition to Retirement with Estate Planning—a complete guide to maintaining financial health during a military career.
Training series delivered in classroom and online settings delivered globally to Marine Corps installations.
USMC Sexual Assault Prevention & Response
Sexual Assault Prevention and Response—SAPR is a program implemented by the DOD providing guidelines, procedures and assistance to all military victims of sexual assault. Specially trained Response Coordinators available for response and oversee training at each command.
The design objective was to establish a "Marine Corps" feel to the piece making it unique and identifying with the audience—while continuing the teal color and ribbon universally accepted for sexual assault prevention.
The background pattern was created with a scanned image of a uniform with boots and "lid" from the same Marine. The artwork on the cover binder was modified to include the CD with cover and slide presentations delivered in classrooms and digitally distributed globally to Marine Corps installations.
Subcontracted through Zeider's Enterprises, Inc., it was an honor to have contributed my skills to this project.
Additional Cover Specs
Commander's Toolkit Pocket Folder with Die-Cuts & Collateral
Fleet and Family Support Program through CNIC subcontracted with Zeider's Enterprises this multi-dimensional project for Commander’s training and procedures in Sexual Assault Prevention and Response (SAPR).
I created the artwork—branding, logo design and layout for the pocket folder with die-cuts to hold the Commander’s version CD and business card.
The folder and inserts were distributed to Commander’s globally containing a welcome letter, Chain of Command flowchart for procedures and five staggered card inserts for quick reference and overview.
Also included in the project—a separate CD with cover for SARC instructors containing PowerPoint presentations in 10 and 25 minute segments plus a interactive guide for quick reference.
Logotype with ribbon branded across two branches of military—US Marine Corps and Navy replaced the SAVI program. The color teal was an important element representing the universal association of sexual assault prevention.
The acronym mark graphically unified the effort connecting the parts together visually leading the "A" in assault to the next steps. Initial project was a series of three brochures positioned globally without distinct service position, this project increased in design projects from initial conception.
Commander's Toolkit Folder and Collateral
Fleet and Family Support Program through CNIC subcontracted this multi-dimensional project for Commander's training and procedures in Sexual Assault Prevention and Response (SAPR).
I created the design and layout for the pocket folder with die-cuts to hold the Commander's version CD and business card. The folder and inserts were distributed to Commander's globally containing a welcome letter, Chain of Command flowchart for procedures and five staggered card inserts for quick reference and overview. Also included in the project—a separate CD with cover for SARC instructors containing PowerPoint presentations in 10 and 25 minute segments plus a interactive guide for quick reference.
Domestic Abuse Victim Advocate Program
The DAVA manual design was the cover used for the instructor training curriculum by Commander, Navy Installations Command. Universally, the color purple and the ribbon connect the subject to domestic abuse. My goal in the layout was to incorporate these elements along with a progressive change to a family released from the abuse cycle.
The message emotionally connected seeking help transitioning to happiness and reconciliation from counseling and therapy.
SMS Energy Group
Logo and Corporate Collateral Branding
Create new logo and brand substation energy systems with corporate collateral, presentation, trade show vinyl signage and uniforms.
The orange arc expresses the energy and heat from coils plus unifies the subcontractors under one umbrella.
Images provided by Lori Absher. All rights reserved.
Pat Hill, Rose & Womble
Images provided by Lori Absher. All rights reserved.