COLOR + SHAPE: The Meaning and Message
RELAIBLE + TRUSTWORTHY + COMMITTED + STRONG + FAITHFUL + CARING + COMPASSIONATE
A deep royal blue is strongly associated with reliability and trustworthiness. The primary brand color links it’s strength with these attributes along with a committed sense of confidence and mirrors the mission statement to the Center. Blue, especially when paired with analogous colors like purple and teal green produce a calming and restful state. This combination of color actually signal the brain to rest, relax and promote meditation.
The shape of the M. E. Cox Center logo and other branded graphics are harmonious with unity and wholeness. Circles are often seen a protective symbols without a beginning or end. The use of positive/negative space connects the client and caregiver to resources provided by or through M. E. Cox Center—Supporting the Quality of Life for Older Adults and Their Caregivers.
On a personal note... My father’s illness predicated my introduction to the M. E. Cox Center in 2011. I served as a volunteer on the Board of Directors for two years and created the branded collateral and website with the intent of adding exposure to the Center for the incredible service and support they provide to residents in the Hampton Roads area.