Creating visual solutions to Unify the brand, Simplify the message + Amplify the results
The main objective is to build lasting relationships with business, individuals and the community that generate financial support for the supported charities. Participation in the event either as a corporate sponsor or as a ticket purchaser provided value and an opportunity for Service above Self.
Oyster Crush Charity Fundraiser
Branding, Design and Marketing
Creating a strong brand and visual presence in all forms of media to advertise and market the event was a key element in the success gained. The strength and style with repetition became quickly identifiable in all forms of marketing.
A bold, bright arc created the perfect home for our logo with crisp images of Smartmouth beer and succulent oysters. Active. Bold + Inviting to sponsors, charities and attendees alike.
Signature Brand Image
The Yacht Club at Marina Shores was shot crisp and bold again repeating the excitement and created the ambience for the fundraising event.
Rejoice for the Oyster
Feature spread in The Virginian-Pilot, Hampton Roads section 09.21.2015. Social media marketing created noise capturing the attention of print and online publications.
The spread was outstanding exposure to the largest and most successful Oyster Crush ever with 1300 attendees and sponsors through the door raising over $70,000 for local charities.
Branded print collateral produced on coated stock increased durability and color saturation of the brand media to amplify the event. Posters were placed in strategic locations for added exposure.
Tickets to Oyster Crush Charity Fundraiser were designed with multiple purposes. Printed on coated card stock, they increased and strengthened the brand to amplify the message—Eat. Drink. Dance. HAVE FUN supporting local charities.
American Engineering was the Event Ticket Sponsor with key placement on the back of the ticket. They were numbered and perforated with ticket stubs used for a give-away drawing during OC15.
"Eat. Drink. Dance. + HAVE FUN supporting local charities." UNIFIED the purpose and goal of Oyster Crush Charity Fundraiser to SIMPLY the visual voice of the brand that acted as a catalyst to AMPLIFY the results produced adding financial support for local charities.
Sewansecott Oysters from the Eastern Shore of Virginia
Absolutely delicious! Served on the half shell and roasted on premise over a roaring pit. Co-branding on media provided extra exposure.
Smartmouth Brewing Company, Norfolk, VA
Located on the banks of the Elizabeth River in Norfolk, Virginia, the 20-barrel craft brewhouse typically churns out 250 barrels a month - that's around 500 large kegs, 83,000 cans, or 25,000 forty-ouncers if you're classy.
We love the beer and of course the support too from Smartmouth! Co-branding was reciprocated and so very appreciated supporting local charities!
The Deloreans Band
A Blast from the Past... the Deloreans 80's band never disappoints with a strong, loyal following.
The purpose of Oyster Crush is to raise money for some amazing nonprofit charities operating and servicing our local area. Selection is based on grant submittals by the Charity Committee. Each charity provides specific needs each year for inclusion. Extra emphasis was given through social media advertising helping the charities share their message with the public.
Sponsor support on Web Site
Our sponsors were provided visual support on the OysterCrush.com web site by level of commitment. Alsco, the Event Sponsor received top billing and key placement. They also provided many of our supplies.
Along with the company logo, a direct link opened in a new window as part of the sponsorship package.
Oyster Crush Charity Fundraiser Email Campaign
Consistent and branded communication through email blasts in addition to social media was a key factor in advertising the event. As the date was set for the following year, an announcement came with a Happy New Year greeting.
Social Media Flash Sale
A huge boost in ticket sales and sponsorship support came from a media blitz campaign lasting for a 5-hour period shortly before the Big Day.
The most effective and profitable advertising occurred when Constant Contact emails were sent simultaneously with posts on all social media platforms mirroring the same graphics and media.
Jeremy Caleb Johnson authored the correspondence with incredible timing.
THE COLORS OF OYSTER CRUSH CHARITY FUNDRAISER
ROTARY BLUE: Represents quality + achievement with a profound element of calm. The more intense and electric the blue, the more dramatic and engaging, expressing true exhilaration.
ROTARY GOLD: Always optimistic, happy + bright, gold grabs attention and actually sparkles with energy and light. Often equated to the sun, yellow gold is full of imagination and glowing enlightenment.
CRUSH ORANGE: The hottest of all colors creates a strong call to action. Orange is active, friendly and persuasive.
The Colors of Oyster Crush bring together a dynamic assembly of Action + Fun that is also the motto for Cape Henry Rotary Club.