DESCRIPTIVES: refreshing, crisp, exhilarating, lively, engaging, beachy
Ocean magazine designed with a tropical theme expressed intense movement, activity and fun-loving joy that accompany a luxurious beach vacation. The vibrant mix conveyed this mood satisfying a “wish-fulfillment” lending the tone to activities, shopping and dining excursions in the resort area. Deeper hues within the tropical mix were also used in more sophisticated restaurants and mature venues.
Reverse copy in color boxes added emphasis to the section theme and was a great unifier throughout the publication.