means two things, thinking about what you see + visualizing what you think
Good design creates an expression of thought and emotion while serving a purpose to answer a question. Creative thinking brings together artistic creation and the practical world of commerce. The best brands connect to the audience on an emotional level creating value as they develop into an asset.
A design concept can be described as the creative solution to a design problem. If it doesn't solve a problem then it becomes self-indulgent, pointless talking. Graphic design is intelligence made visual. The process is as exciting as the outcome.
Executing the design with color theory, typography and photo manipulation also determine the spirit of the message and visual voice linking the product to the audience. This actually communicates who you are, what you do and why you’re doing it. The Power of a Good Logo can mean the difference in standing out in a crowd of competition or becoming lost—while reflecting an "owned" quality.
Creative thinking requires three abilities:
PROBLEM SOLVING—the formulation of concepts and solutions
CREATIVITY—to see possibilities in any given problem or situation
VISUALIZATION—the representation of concepts in visual form
Develop the concept
A concept can be defined as the creative solution to the design problem or objective for the website, print or multimedia project. It is the underlying rationale expressed through style, color, image and font selection. Everything—ABSOLUTELY EVERYTHING should have a reason to exist, or it is just extra and can create a disconnect from the primary purpose.
Creating a strategy statement clarifies the idea or design and puts it into words. Essential as part of a business plan proposing the idea to an owner or investor. A well-written concept statement sums up the idea providing a clear visualization and is made up of 3 - 4 sentences. The Building a Strategy will start the process.
CREATIVE THINKING STARTS HERE...
Ask questions and begin with Building a Strategy
Gather information, background questions on history of company or organization
Define the product, services or idea and list anything related to the project
Review past projects or collaterals
Discuss uniqueness, talk it all the way through
Get to know your client, identify team players
Brainstorm, discover likes
Review corporate structure
Determine ultimate decision maker
Significance of color, message and tone
Summarize input to develop a logical flow of content and images
Play with ideas or change directions
Sketch out roughs, write it out
Let it rest + review with fresh eyes
Share with others
Edits + revisions
Produce + launch
We are passionate about our clients and their projects, rarely working on stand alone pieces but incorporating them into something much larger. The best relationships happen in team settings with open communication. Answering the “why” question and zeroing in on unique, owned qualities providing the core foundation for all good design solutions. By clarifying these objectives, creating a list and developing a strategy—great design produces great results. Building A Strategy is a great place to start.