Creative Visual Communication: 
The process

"Thinking creatively means two things: thinking about what you see
and visualizing what you think".  —Alan Robbins


Good design creates an expression of thought and emotion while serving a purpose to answer a question. Creative thinking brings together artistic creation and the practical world of commerce. The best brands connect to the audience on an emotional level creating value as they develop as an asset. Making things aesthetically pleasing as possible while meeting the criteria to solve the problem is always the goal and end result. 

BRAIN IMG-ORANGE.jpg

Creative thinking requires three abilities:

PROBLEM SOLVING—the formulation of concepts and solutions
CREATIVITY—to see possibilities in any given problem or situation
VISUALIZATION—the representation of concepts in visual form

A design concept can be described as the creative solution to a design problem. If it doesn't solve a problem then it becomes self-indulgent, pointless talking. Graphic design is intelligence made visual. 

Executing the design with color theory, typography and photo manipulation also determine the spirit of the message and visual voice linking the product to the audience. This actually communicates who you are, what you do and why you’re doing it. The  Power of a Good Logo  can mean the difference in standing out in a crowd of competition or becoming lost—while reflecting an "owned" quality.  

Lori By Design is passionate about their clients and their projects. Rarely working on stand alone pieces but incorporating them into something much larger. The best relationships occur in team settings with open communication. I provide that with a personal dedication to my clients and their brand by answering the “why” question and zeroing in on unique, owned qualities providing the core foundation for all good design solutions. By clarifying these objectives, creating a list and developing a strategy—great design produces great results. Discussing the questions on Building A Strategy are a great place to start.

Building a strategy...


Steady investment in design is rewarded by lasting competitiveness.

Design Council UK

Reasons to invest in brand identity:

  1. Make it easy for the customer to buy
  2. Make it easy for the sales force to sell
  3. Make it easy to build brand equity