Creating visual solutions to Unify the brand, Simplify the message + Amplify the results
Logotype with ribbon branded across two branches of military—US Marine Corps and Navy replaced the SAVI program. The color teal was an important element representing the universal association of sexual assault prevention.
The acronym mark graphically unified the effort connecting the parts together visually leading the "A" in assault to the next steps. Initial project was a series of three brochures positioned globally without distinct service position, this project increased in design projects from initial conception.
Commander's Toolkit Folder and Collateral
Fleet and Family Support Program through CNIC subcontracted this multi-dimensional project for Commander's training and procedures in Sexual Assault Prevention and Response (SAPR).
I created the design and layout for the pocket folder with die-cuts to hold the Commander's version CD and business card. The folder and inserts were distributed to Commander's globally containing a welcome letter, Chain of Command flowchart for procedures and five staggered card inserts for quick reference and overview. Also included in the project—a separate CD with cover for SARC instructors containing PowerPoint presentations in 10 and 25 minute segments plus a interactive guide for quick reference.