Branding is a disciplined process used to build awareness and connect emotionally that extends to customer loyalty.
More than a logo, it is a visual, verbal and written expression of identity.
Branding is a tangible asset that appeals to the senses of its owner, employees and intended audience or customers. It should be maintained and protected from the top down and be reviewed as business changes reflect growth and emerging technology.
It works to unify elements into a visual system that reinforces core strengths + goals to define what matters the most giving meaning to the big idea. When this happens,
a brands unique qualities are amplified fueling recognition. Intrinsic to brand identity is growth as it is always in a state of becoming.
Brand consulting provides strategic planning and maps visual presence. Creating a unified brand includes visually linking all elements—logo, font, color and imagery form a system. The unspoken visual cues identify the who and what just as much as the written word. Brand identity is an asset that becomes the totem pole everything works around.
![LBD COLOR INFORGRAPHIC-Idea-and-Imagination-113902736 [Converted].png](https://static1.squarespace.com/static/560eb281e4b0cbdd0f00d423/t/5c753730ee6eb07a7f49a6c6/1551185730387/LBD+COLOR+INFORGRAPHIC-Idea-and-Imagination-113902736+%5BConverted%5D.png)
Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach new customers.
TYPES OF BRANDING
Digital Branding
Web, social media, video + SEO
Co-Branding
Partnering with another brand to increase awareness + recognition
Emotional Branding
A dynamic combination interweaving imagination, history, sensory experiences + visual approach to change
Regional Branding
Brand effort to attract business development + tourism
Cause Branding
Aligning your brand with a charity or non-profit with social responsibility
Personal Branding
An increase awareness, build reputation, share beliefs + convictions
Appearance + Tone
Brands should have consistent qualities in appearance, tone and feel that impact the whole experience of the identity. Color is one of the most powerful indicators.
TOUCHPOINTS
Touchpoints are an opportunity to increase awareness and build customer loyalty putting your mark in front of the customer.
Touch points are any and every visual associated with your brand that works to reinforce your message. Consistency rules as only 5 - 7 impressions are required for a brand to become memorable. All touch points are considered to be a "brand experience".