Brand Identity + Consulting
Branding is a disciplined process used to build awareness and connect emotionally that extends to customer loyalty.
Branding is a tangible asset that appeals to the senses of it's owner, employees and intended audience or customers. It should be maintained and protected from the top down and be reviewed as business changes reflect growth and emerging technology. It works to unify elements into a visual system that reinforces core strengths + goals to define what matters the most giving meaning to the big idea. When this happens, a brands unique qualities are amplified fueling recognition. Intrinsic to brand identity is growth as it is always in a state of becoming. Brand consulting provides strategic planning and maps visual presence.
Branding is about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition and give employees the best tools to reach new customers.
Creating a unified brand includes visually linking all elements—logo, font, color and imagery forming a system. The unspoken visual cues identify the who and what just as much as the written word. Brand identity is an asset that becomes the totem pole everything works around.