Graphic design brings together artistic creation and the practical world of commerce. Answering the "why" question and zeroing in on unique, owned qualities provide the core foundation for all good design solutions. Clarifying these objectives, creating a list and developing a strategy—guide the design to produce results.
All visual communication is functional, and as a graphic designer and creative consultant, I love the whole process from implementation to output. With 14 years design experience creating synergist work in advertising, tourism, nonprofit and government sectors, I have a broad range of abilities in relating to my clients.
I thrive detailing client needs to develop a concept and strategy then executing the design with color theory, typography and photo manipulation. Determining the spirit of the message and visual voice links the product to the audience. I excel in creating that owned quality in visual products including logo and brand identity with collateral, editorial publications, brochures, direct mail, tradeshow graphics and presentations.
Creating memorable impact in design produces quantifiable results and profit. The process is as exciting as the outcome, and fuels my passion for excellence as a driven problem-solver.
I welcome the opportunity to be a part of your growth too.
Areas of Expertise:
Branding + ID
Layout + Design
Visual Problem Solver
Magazine Editorial Layout
Cover Design Art
PowerPoint Presentation Template Design